You can buy lunchmeat for less than a dollar. But if your best guests arrive ready to be impressed, is this what you’d feed them over and over?Because 98.4% of what’s out there is warm garbage. The majority of marketing budgets are spent on media buys and not the creative itself. This is a plague on society and it must be stopped.

So stop serving flavorless cold cuts. Slash dependency on paid media by investing in real creative that matters. Work with some of the best collaborators you’ll ever meet. And audiences will woo-hoo all day long.