Experience & Approach
I’m Aaron Wolpoff, founder of Double Zebra. I work as a Fractional CMO and marketing leadership consultant for B2B and B2C companies that need experienced judgment at the top of their marketing function, without hiring a full-time executive. Depending on the assignment, I can engage independently, bring in a handpicked team of specialists, or blend seamlessly with your existing team.
How I work
I integrate into companies that already have momentum and need senior judgment across the whole growth system, not another channel specialist. Sometimes that means setting the strategy. Sometimes it means rebuilding the marketing engine. Often it’s both. My core objective is to help a company make better marketing decisions and build the capabilities it needs for what comes next.
Background
20+ years in marketing leadership
Fractional and executive-level leadership building strategy, aligning teams, and turning marketing into a more effective growth function. Comfortable stepping into complex organizations, setting priorities, and keeping internal teams, agencies, and partners moving toward the same outcome.
Cross-Industry Expertise
Experience spanning financial services, SaaS, professional services, consumer brands, higher education, automotive, luxury investments, and emerging technologies, bringing an outside perspective shaped by different customers, buying journeys, competitive pressures, and paths to growth.
What I bring
- Holistic growth thinking, not channel-by-channel management
- Experience marketing high-trust, high-consideration offerings
- Strong instincts around positioning, conversion, partnerships, and resource allocation
- Discipline to improve what exists instead of changing things for the sake of change
- An agency and entrepreneurial background
Podcast
We Fixed It, You’re Welcome — Top 5 Management Podcast
I am also the creator and resident marketing expert on We Fixed It, You’re Welcome, a top 5 management podcast, where we take on huge company challenges in real time alongside notable guests.
Based in Southern California, working with companies across the country.