The Golden Age of Advertising: In Conversation with Fred Goldberg

From the 1960’s until his retirement, Fred Goldberg was a driving force behind a number of the most successful brands in existence. Not only that, but he lived to tell the tale. His recent memoir, The Insanity of Advertising, is brimming with excruciatingly funny anecdotes about his “Mad Man” days, with a wry sensibility and engaging perspective. With …

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How To Build A Rabid Online Fanbase Around Your Company

So many companies, even well known ones, are outwardly struggling with audience engagement right now. And no wonder. There are new internal priorities to contend with. Seemingly endless factors competing for audience attention. Like it or not, the rules have changed. So what is the secret to cultivating not just followers, and visitors, but a …

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How to Use Social Marketing without Coming Across as Virtue Signaling

Does your company care deeply about societal issues? Do you want to make a difference in the lives of the communities you serve? It may be time to weave social marketing into your business practices. Social marketing is a marketing initiative or campaign that utilizes social issues to unite people. We call this approach Super-Aspirational …

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Why I ❤️ Double Zebra

by Lyka Ferry 359,000,000 Google results for “Digital marketing best practices.” 290,000,000 different listings for “Creative marketing strategies.” 52,100,000 search responses for “Marketing specialization” With such an overwhelming volume of ‘helpful’ information, I had no idea where to start. Between the guides, checklists, and free marketing consultation offers I felt buried in no time. Even though …

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5 Reasons Why Your Business Needs An External Marketing Company

Shameless self-promotion is a necessary evil; it increases brand awareness, fosters brand identity, brings in more customers, and ultimately drives sales. With ever-increasing competition across so many business categories, it is more important than ever that marketing strategies be on target. But without a partner marketing company, how do you survive? Many business owners set …

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Double Zebra In Dining Out Magazine

Hungry for better marketing? Catch Double Zebra in the latest issue of Dining Out Magazine highlighting our expertise in the restaurant and marketing industries. In partnership with Dining Out San Diego, we have the best team in town with longstanding knowledge and experience in marketing and beyond. This includes new restaurant launches, products, restaurant business consulting, …

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