So you’ve hired a marketing consultant, congratulations! Now comes the fun part (well, at least for us consultants). While every partnership is unique, here’s a rundown of what we’ll be up to in the first three months.
- Get to know your business: Time to do some deep diving into your business. Don’t worry, we won’t be doing any actual diving (unless your business is scuba diving, in which case we’ll bring our wetsuits). But seriously, we’ll take the time to understand your products or services, target market, and overall goals. We may conduct some market research and analysis, and gather information from your team to get a full picture of your business.
- Assess the current state of your marketing: Next up, we’ll take a good hard look at your current marketing efforts. Don’t worry, we won’t judge (well, at least not out loud). We’ll identify areas of strength and opportunities for improvement by analyzing your website, social media presence, email marketing, and any other marketing channels you may be using.
- Develop a marketing strategy: Based on the information gathered and analysis conducted, we’ll work with you to develop a tailored marketing strategy that aligns with your business goals. This may include identifying target audiences, setting marketing objectives, and outlining tactics and timelines for execution. Think of it as a roadmap to marketing success.
- Implement marketing tactics: Time to put the pedal to the metal and get those marketing tactics rolling. We’ll work with you and your team to implement the tactics and track their performance. This may include creating and scheduling social media content, developing email campaigns, updating your website, and more.
- Analyze and optimize: As the marketing tactics are being implemented, we’ll be keeping a close eye on their performance and making adjustments as needed to optimize their effectiveness. We may also suggest additional tactics to test and try out. Think of it as a marketing science experiment (minus the lab coats and beakers).
- Communicate and collaborate: We’ll be keeping the lines of communication open and regularly checking in with you to discuss progress and any concerns or questions you may have. And don’t worry, we’re not all business – we’re open to feedback and love to collaborate with you and your team. After all, it takes a village (or at least a marketing consultant and a business owner) to succeed.
By focusing on these key areas during the first three months, a marketing consultant can set the foundation for a successful partnership and help your business achieve its marketing goals. Just remember, Rome wasn’t built in a day (and neither is a successful marketing campaign). With a solid marketing strategy in place, you can expect to see an increase in brand awareness, website traffic, and ultimately, sales. So sit back, relax, and let us do the heavy lifting (figuratively speaking, of course).