A complex offering, made relevant.
Positioning, market education, content, launches, and ongoing senior marketing direction for a specialist B2B platform.
Double Zebra / Experience
Different categories. Consistent curiosity.
Selected stories and industries drawn from a career working with established organizations, emerging companies, and specialist teams.
Representative assignments
The challenge shapes the work.
These anonymized examples describe types of work undertaken across direct engagements, earlier leadership roles, and agency collaborations. They are intentionally editable and do not imply a uniform level of involvement.
Turning product strengths into buyer demand.
Clarifying the value proposition, customer audience, and campaign approach for a consumer-facing business.
Reconnecting an institution with its future audience.
Marketing and organizational direction for an established institution navigating changing market expectations.
Introducing a different kind of product.
Commercial narratives, early market opportunities, and new-product thinking within emerging transportation and technology categories.
Helping people and partners work together.
Aligning internal marketing priorities, established agencies, executive expectations, and sales needs around a practical plan.
Better processes, more useful technology.
Integrating automation and appropriate AI tools into existing marketing workflows while preserving human judgment and accountability.
Industry breadth
Experience across different business models.
The range is deliberate. Each industry offers another way to understand customers, decisions, systems, and commercial challenges.
B2B & Enterprise SaaS
Consumer Products & Lifestyle
Automotive & Emerging Technology
Higher Education
Finance & Investment
Hospitality & Food Service
Environmental Innovation
Professional & Creative Services
Real Estate & Construction
AI & Marketing Technology
Selected project details and named references can be supplied in appropriate conversations, subject to confidentiality and permissions.
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