5-MINUTE QUIZHow Engaged Is Your Online Audience? Downloadable Version Examine your social media platforms and ask: Yes2pt Maybe1pt No0pt Is there a definable brand voice and personality?*YesMaybeNoAre there opportunities for two-way engagement?*YesMaybeNoIs there an overarching creative direction?*YesMaybeNoIs there a well-crafted execution?*YesMaybeNo Examine content and ask: Yes2pt Maybe1pt No0pt Do you know who is actively enjoying the content?*YesMaybeNoDo you use audience insights to inform the content strategy and messaging?*YesMaybeNoAre all relevant audience segments are being represented and included in the content?*YesMaybeNoIs there a well-articulated brand story being told?*YesMaybeNo Examine your website and ask: Yes2pt Maybe1pt No0pt Does the website look the same as it did three weeks ago?*YesMaybeNoIs there an overarching web engagement strategy in place?*YesMaybeNoIs there an unmistakably powerful brand experience that is definable and unique from competitors?*YesMaybeNoIs a first time visitor compelled to take action?*YesMaybeNoIs there a monthly SEO program that is working effectively?*YesMaybeNo Examine your audience metrics and ask: Yes2pt Maybe1pt No0pt Can you define your ideal audience conversion experience?*YesMaybeNoAre you using SEO insights to inform paid media campaigns?*YesMaybeNoDo you have an acute sense of how to grow your audience engagement?*YesMaybeNoEmailThis field is for validation purposes and should be left unchanged.