Brand Story Websites
With the predominance of templates and stock photography, websites have been standardized beyond recognition. Well-known brands use them, to the point where competitive websites are largely indistinguishable from each other. What was once an art form and an immersive brand environment has become a sea of sameness.
Now, audiences are demanding more of their online engagement. They want an experience. Regardless of how iconic the brand itself is, a purely functional, transactional, or outdated web presence is a missed opportunity. By following our process, a full creative transformation will give high-value audiences the next-level brand engagement they deserve and crave.
From our first collaborative session to the final unveiling, here are the key components of our website revitalization projects:
We start with a top to bottom strategic and creative review of your current web presence, with a page-by-page audit for messaging, creative appeal, and emotional resonance.
Shake It Up
From there, we do a complete visual and creative overhaul with expert copywriting, new brand assets, and strong presentation throughout. Goodbye, status quo!
We guide and lead the entire process, asking for collaboration and feedback where needed, and offload the responsibility from your internal team.
Blast It Out
The amplified new website goes in front of its desired audience to use and enjoy, with metrics in place and a consolidated promotional push (PR, Paid Media, SEO, etc)
Here are a few of the steps involved in the process of creating a finished brand story website that reflects the talents of its creators and collaborators.