aaron@doublezebra.com

Why Stagnation is the Enemy of Success: Why Companies Need to Grow and Evolve

Let’s face it, the business world is constantly changing. If you want to stay ahead of the game, it’s important to continuously grow and evolve. Otherwise, you risk getting left behind. Here’s why. Here are some facts and statistics to support the importance of growth and evolution for companies: So don’t let your company become …

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Why Marketing Consultants Are the Best Thing Since Sliced Bread (Literally)

We get it, you’re the head honcho of your company and you know your business like the back of your hand. But let’s face it, even the most seasoned business owners can’t be an expert in everything. That’s where marketing consultants come in – think of us as the cherry on top of your already …

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Why Marketing Consultants Are Like Unicorns: 5 Things They Can Accomplish That Your Internal Employees Can’t

You know what they say: “good things come to those who hire marketing consultants.” And when it comes to marketing, we’re like unicorns – magical creatures that can accomplish things your internal employees just can’t. Don’t believe us? Here are 5 reasons why hiring a marketing consultant is a no-brainer. In short, marketing consultants are …

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Why Cutting Back on Marketing is Like Cutting Off Your Nose to Spite Your Face: How Your Competitors Will Take Advantage

It’s a tough business world out there, and we get it – sometimes you need to make tough financial decisions. But when it comes to marketing, cutting back is a mistake. In fact, it’s like cutting off your nose to spite your face. Here’s why. So don’t make the mistake of cutting back on marketing. …

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The First Three Months: A Marketing Consultant’s Game Plan (with a Dash of Humor)

So you’ve hired a marketing consultant, congratulations! Now comes the fun part (well, at least for us consultants). While every partnership is unique, here’s a rundown of what we’ll be up to in the first three months. By focusing on these key areas during the first three months, a marketing consultant can set the foundation …

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How To Build A Rabid Online Fanbase Around Your Company

So many companies, even well known ones, are outwardly struggling with audience engagement right now. And no wonder. There are new internal priorities to contend with. Seemingly endless factors competing for audience attention. Like it or not, the rules have changed. So what is the secret to cultivating not just followers, and visitors, but a …

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5 Reasons Why Your Business Needs An External Marketing Company

Shameless self-promotion is a necessary evil; it increases brand awareness, fosters brand identity, brings in more customers, and ultimately drives sales. With ever-increasing competition across so many business categories, it is more important than ever that marketing strategies be on target. But without a partner marketing company, how do you survive? Many business owners set …

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PR + Influencer

Creating buzz and community around your brand to keep it fresh, relevant and top of mind

SEO

Boost your competitive search engine coverage with quantifiable results to match

Social + Paid

Consulting, production, and management of brand experiences across organic and paid channels

Development

Website development to support our creative works and make sure they are shown in the right environment

Production

Video, product shoots, and lifestyle photography with creativity and personality around your brand

Copywriting

Compellingly vivid copy that expresses the personality, motivations, and promises of your brand.

Design

Visual aesthetics that are eye-catching, balanced and purposefully made to win over audiences

Creative

Unique concepts and executions that move your brand into a new world of creative possibility

Strategy

Consulting enagagements and brand building to prepare companies for new growth and opportunity