How Brands Can Reach College-At-Home Consumers
The college experience is changing rapidly, perhaps forever. Less frat parties, more Zoom. Fewer lecture halls, more…Zoom. Like it or not, Generation Z (18-23) remains bunkered up at home. As of this writing, only 21.3% of colleges have opted for a fully or primarily in-person class model for the Fall 2020 semester. And even with …